Franchisee = Entrepreneur? An entrepreneur is not just someone that has turned a new idea into a business. An entrepreneur can also refer to a franchisee, “an individual who purchases the rights to use a company’s trademarked name and business model to do business” (http://franchises.about.com/od/franchiseglossary/g/franchisee.htm). Although a franchise may require quite a bit more capital than starting a business from scratch, the rate of return is generally higher and

McDonalds Recipes