These numbers are even more dramatic when 24 FOX network promotional spots and five NFL spots are added to the mix. Both FOX and the NFL have franchised affiliates, and if the value of these 29 ads are factored in the amount balloons to million. In all 62% (82 ads) of some 131 ads that aired during the 4 hour game broadcast came for businesses engaged in franchising.

According to American Association of Franchisees and Dealers (AAFD) Chairman Robert Purvin, who launched

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