Branding is an important aspect of every business. Many businesses enjoy unbelievable success because they have effectively branded themselves. Think of the following companies, which have annual revenues in the billions because of their successful branding efforts: • McDonald’s • Lowe’s • Home Depot Even if you own a small business – and your yearly revenue levels do not approach the billions – you still need to try to build your brand and build respect within the

McDonalds Recipes