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Learning from Famous Logos

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Why are logos so important? Think of some of the most famous logos of our time. Nike is a good example, but what does that internationally recognized "swoosh" symbol coupled with a graphically enhanced depiction of the company name really do for Nike? A logo is a starting point for any form of communication in which the company engages. All marketing materials incorporate the company's logo. All advertising incorporates the company logo. All promotional materials

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