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Cartoon Characters Coaxing Kids to Choose Chips and Candy?

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Source: www.StandUpandEat.org
Anyone who's been to a grocery store with kids would say "Yes... duh"! So why did researchers at the renowned Rudd Center for Food Policy and Obesity conduct a study on the influence of licensed characters on children's taste and snack preferences?1 To provide solid, documented evidence that licensed characters can influence children's eating habits negatively. Based on their findings (described below) they suggest advocating the use of

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