Whether you sell low or high margin products online, why must discount be the 'Holy Grail' of marketing?

Collective madness may have made you discard one hundred years of retailing science.

Retailing science has developed the full understanding, that if you engage with the customers 'need' for a fun and exciting 'experience' (escaping an otherwise mundane and boring lives) you will sell your products or services at the right price.

Of course the science delivers other

McDonalds Recipes