Franchising entered into the syntax of the American culture in the 1950s. Ray Kroc made franchising into a successful business model with the McDonalds hamburger franchise. There were certain factors such as economies of scale and brand recognition that made franchising into what it is today: a pre-packaged chance at business ownership and success.
However, the Internet is changing the paradigm of American business dramatically and franchising is not immune to the impact of that

McDonalds Recipes