When McDonald's forayed into the Japanese market in 1971, the registers were not ringing as expected. For some time, the entire hierarchy kept wondering – what exactly has gone wrong? The question was answered when one of the store managers from Japan told the management that the problem lies in the way the food is ordered and served at any McDonald's outlet. As a norm, once the customer places the order at the counter, the attendant behind the counter yells and passes on the
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