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Are you and your company attractive enough?

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Is your company attractive enough to do business?
What does your company look like? How does it smell? What does it taste like? What senses does it invoke in past and potential clients and what message does it send?
When starting your own business, think first of your experience in the field, the markets needs and then what it will look like. This article focuses on the third of the list: What does your company look like?
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